Community-Oriented Alternatives to "Volunteers"

  1. Community Members

  2. Companions

  3. Local Connectors

  4. Friendly Faces

  5. Neighbours Helping Neighbours

  6. Supporters

  7. Community Champions

  8. Kindness Ambassadors

  9. Friends of Age Connects

  10. Helping Hands

Phrasing Ideas for Messaging

  • Instead of “Become a volunteer”, try “Join our community”.

  • Instead of “Help someone in need”, try “Make a meaningful connection”.

  • Instead of “Give your time”, try “Share your time, share a smile”.

  • Instead of “Sign up as a volunteer”, try “Be part of something bigger”.

  • Instead of “Make a difference”, try “Reconnect with your community”.

1. Core Message:

“Join a Community, Not Just a Cause”

  • Helping others isn’t about duty—it’s about belonging and connection.

  • Age Connects offers an opportunity to make a real impact while forming meaningful relationships.

  • Loneliness affects both older adults and those who could support them—this is a way to bridge that gap.

 

2. Video Structure & Concept Ideas

 Option 1: A Day in the Life of a Community Connector

(Personal, Relatable, Story-Driven)

  • Follow a Community Connector through their experience.

  • Show real-life interactions—simple moments like chatting over a cup of tea, running errands, or enjoying a walk.

  • Personal story: The Connector shares what motivated them to join, how it has changed their life, and the friendships they have formed.

  • Key Message: “This isn’t just giving time—it’s gaining a community.”

 

Option 2: “Why I Joined”

Testimonial-Led Video (Authentic, Emotional, Peer-to-Peer Encouragement)

  • Feature two or three Community Members from different backgrounds, ages, and experiences.

  • Each person shares why they joined, what they expected, and how they feel now.

  • Those who receive support share the impact: “Without my Connector, I’d be isolated.”

  • Visual Approach: A mix of interview clips and footage of people interacting naturally.

  • Call to Action (CTA): “If you’ve ever felt like something was missing, maybe this is it.”

Option 3: The Power of Connection

Impact-Focused Video (Short, Hard-Hitting, Designed for Social Media)

  • A fast-paced mix of clips showing smiles, conversations, interactions.

  • Text-based statistics:

    • “1 in 3 older adults experiences loneliness.”

    • “You can change that with just 1 hour a week.”

  • Emotional hook:

    • “Imagine your grandparents had no one to talk to. You can be that person for someone else.”

  • Music: Upbeat but warm, emphasising human connection.

  • CTA: Clear and simple—“Join our community today. Your time matters.”