STRATEGY

Leverage Existing Network: Since there is already a lot of interest from the current network, nurturing these relationships is key. Encourage dialogue, participation, and sharing via social media or a dedicated online platform to foster a supportive community.
Early Access and Feedback Loop: Implement a structured early adopter phase, offering exclusive early access at a reduced price. Early adopters will also have the option of a lifetime one-time payment, rewarding them for their early support and feedback. Highlight the value of their input, framing it as a collaborative process.
Regular Engagement: Keep the audience engaged by regularly sharing updates, mini-tutorials, or behind-the-scenes content. Involve them in the journey as the modules are developed, ensuring they feel involved and valued.

Content Strategy with a Personal Touch: Authenticity is a major asset. Create blog posts, videos, or social media content that tie back to personal stories and experiences as an artist, parent, and mental health advocate. Share stories, anecdotes, and tips that align with core values such as "approachability, honesty, and simplicity."
Showcase Success Stories: When participants from in-person workshops or early online adopters experience positive outcomes, ask them to share their stories. Testimonials, possibly accompanied by images of their artwork, can be powerful social proof.

Breakdown into Modules: Structure the courses so that each module is self-contained but also builds towards a larger, comprehensive journey. This modular approach allows participants to experience tangible progress, motivating them to continue.
User-Generated Content: Encourage participants to share their artwork throughout each module. Integrating a gallery or social media hashtag will help build a community spirit and offer visibility for the courses.
Offer Additional Perks: Introduce milestones within the course where participants can unlock bonus content or resources, creating excitement and giving them more value.

Lifetime One-Time Payment for Early Adopters: For early adopters, offer a special lifetime access option with a one-time payment. This incentivises early supporters and rewards them for their trust and participation. In return, they provide crucial feedback to improve the course before its wider public launch.
Subscription Model: Beyond one-time course sales, consider introducing a membership programme where subscribers get monthly access to new content, live workshops, or Q&A sessions. This will provide ongoing engagement and help build a loyal base of supporters.
Tiered Pricing & Packages: Offer different tiers of engagement with the courses. For example, one tier might provide access to just the modules, while another offers personalised feedback or exclusive live events.

Collaborations with Mental Health Organisations: The focus on mental well-being presents a natural opportunity to collaborate with mental health advocacy groups, schools, and even other artists. This could help expand reach and credibility.
Partner with Schools & Educators: As a primary school art specialist, specific modules or resources could be developed for educators to use in classrooms, providing a unique offering that speaks directly to expertise.

Feedback-Driven Iteration: Continuously gather feedback from users and iterate the courses. New versions or bonus modules can be released periodically to keep the content fresh and relevant, particularly focusing on topics that resonate with the audience (e.g., balancing art and mental health, creative activities for families, etc.).
New Themed Courses: Once the initial four modules are successful, branch out into new topics, such as courses focused on family creative time, specialised modules for teachers, or even creative retreats/workshops.

Influencer & Advocate Partnerships: Work with influencers or respected figures in the art and mental health space to promote the courses.
Organic Content as a Foundation for Ads: Focus on creating authentic, engaging content that resonates with the existing community. Identify which organic posts or pieces of content perform well in terms of engagement, and then convert these into targeted ads. This approach ensures that the ads are based on proven content that already resonates with the audience.
Targeted Ad Campaigns Based on Organic Success: Once high-performing organic content is identified, repurpose it as a paid ad campaign targeting specific audiences such as parents, educators, or individuals interested in mental well-being. This strategy amplifies content that already connects with the audience, improving the effectiveness of the ads.
SEO & Content Marketing: Ensure the website is optimised for search engines, particularly focusing on keywords related to children’s creativity, mental health, and therapeutic art. Blogging on related topics can increase visibility, with the best-performing content being considered for further promotion through ads.

Annual Events or Gatherings: As the community grows, consider hosting annual in-person or virtual art gatherings where members can come together, share their experiences, and participate in new creative activities.
Art for Mental Health Movement: Long term, expand the mission to create an art-for-mental-health movement, where the courses are part of a larger advocacy initiative. This could include creating free resources, collaborating on mental health campaigns, or advocating for policy changes related to mental health education.