Know what to say - before you worry about where to say it.
A short, written framework to help business owners stop second-guessing their content and communicate with clarity.
This is the foundation I use before any deeper work with clients.
- Clarity first. Decide what matters now.
- Fewer decisions. Stop second-guessing.
- Simple next step. A foundation before anything deeper.
If content feels harder than it should…
Most people don’t struggle because they lack ideas.
They struggle because:
- Everything feels important
- Nothing feels quite right
- They don’t know what to say first
So content becomes something they overthink, delay, or post inconsistently - even though they care deeply about their work.
What this framework actually does
The Content Creator’s Playbook helps you:
- Clarify what matters right now (and what doesn’t)
- Understand why your content feels stuck
- Communicate with intention instead of urgency
- Build confidence in your own words - not borrowed ones
It’s about removing friction.
A note on AI (and expectations)
Could you piece something like this together using AI?
Probably.
What this gives you instead is:
- A clear sequence
- Intentional constraints
- Fewer decisions to make
It’s orientation.
What this is not
This framework will not:
- Write posts for you
- Make you consistent overnight
- Replace doing the work
What happens after this
Once people go through the Playbook, they usually take one of three paths:
- Apply it themselves with more confidence
- Book a clarity or video consultation
- Move into done-with-you support
Just start here.
Why this is sometimes included for free
The Playbook is always available publicly.
When you work with me - or attend a workshop, class, or talk - it’s included.
but because it removes friction and gives us a shared language.