Expert Authority Asset
Help More People Experience Your Expertise
Most experts already have the expertise required to win work.
The challenge is that prospective clients often don't experience that expertise until after a conversation has taken place.
By then, they may have already moved on, compared alternatives, or failed to fully understand the value you bring.
It transforms expertise that currently exists inside conversations, workshops, client engagements and meetings into a trust-building resource that continues working long after it has been created.
Why Authority Assets Exist
Many expertise-based businesses don't have a knowledge problem.
They don't have a quality problem either.
The challenge is that too much of their expertise remains hidden.
Prospective clients often need multiple interactions before they fully understand:
- What makes the business valuable
- How the business thinks
- Why clients trust them
- What makes their approach different
An Authority Asset helps bridge that gap by making expertise easier to experience before a sales conversation ever takes place.
What Can Become An Authority Asset?
Every business is different, but Authority Assets are often built around:
Valuable Expert Insight
A perspective, lesson or approach that helps people think differently about a problem.
Proven Framework
A repeatable process, methodology or way of working that demonstrates expertise.
Client Success Story
The story behind a successful outcome, focusing on the challenge, thinking and impact.
Unique Perspective
An opinion, observation or piece of experience that helps prospects understand how you think.
The goal is not to explain everything.
The goal is to communicate one valuable piece of expertise exceptionally well.
Experience Real Authority Assets
Every Authority Asset is built around a valuable piece of expertise.
The examples below demonstrate how different experts have captured and communicated their knowledge, helping more people experience, understand and trust their value before a conversation takes place.
The format may vary, but the goal remains the same: helping more people experience expertise before a conversation takes place.
The Entrepreneurial Mindset Behind Starting A Business
A business consultant wanted prospective clients to better understand how he thinks about opportunity, risk and growth.
Through a structured expert conversation, we captured real experiences, lessons and perspectives developed through years of building, buying and selling businesses.
The result: A resource that allowed potential clients to experience his thinking before booking a conversation.
How ACT Helps Break The Cycle Of Chronic Stress
A mental wellbeing coach wanted to help people better understand the relationship between stress, cortisol and psychological flexibility.
By capturing and communicating a key ACT principle, we created a resource that helped people understand his approach before seeking support.
The result: An Authority Asset that demonstrated expertise through education and insight rather than promotion.
What You Receive
Every Authority Asset is tailored to the expertise being captured, but typically includes:
The outcome: A reusable resource that can support your website, LinkedIn presence, proposals, networking follow-up and client conversations.
How It Works
Discover
We uncover the expertise, insights and stories that already exist within your business.
Clarify
We shape those ideas into communication people can understand and trust.
Communicate
We create an Authority Asset that allows others to experience that expertise.
Best Suited For
Authority Assets are most valuable for:
Authority Assets are particularly useful when expertise is currently shared through conversations, workshops or client engagements but is difficult for prospective clients to experience beforehand.
Is An Authority Asset Right For You?
An Authority Asset may be a good fit if:
If several of these statements feel familiar, an Authority Asset may be a valuable next step.
Typical Investment
Every Authority Asset is tailored to the expertise being captured and the outcomes you're looking to achieve.
Most Authority Assets fall between £500 and £2,000, depending on scope, complexity and the type of asset being created.
The best way to determine what would be most valuable is through a conversation about your expertise, audience and goals.
Explore Your Authority Asset
Tell me a little about your expertise, audience and what you're trying to communicate.
Together we'll identify whether an Authority Asset could help more people experience, understand and trust your value.