Feakes & Co

To help Feakes & Co, who are looking to attract larger firms for litigation work, here’s a strategic approach using video content as the primary focus, with the goal of repurposing that content for other platforms:

Content IDEAS

1. Create a Series of Professional, Informative Videos

Start with a series of high-quality videos that speak directly to the needs of larger firms looking for litigation services. These videos should be:

• Short but Comprehensive: Around 2-4 minutes, focusing on key topics relevant to larger firms.

• Professional Tone: The videos should be professional, visually polished, and filmed in a setting that reflects the firm's expertise and reliability.

• Client-Oriented: Tailor each video to the concerns of larger firms, highlighting specific litigation expertise, industry insights, or case studies.

Example Topics:

• Case Studies: Feature litigation case studies that reflect your expertise and successes with larger firms.

• Legal Insights: Discuss recent trends in commercial litigation, risk management, or regulatory updates that could impact large businesses.

• Client FAQs: Answer common questions large firms have when looking for litigation support, such as how to manage complex legal challenges or what to expect during high-stakes litigation.

2. Repurpose Video Content for Multiple Platforms

Once the videos are created, break them down into different formats and distribute across key platforms:

• Blogs and Articles: Turn the key points from each video into detailed blog posts or LinkedIn articles. You can expand on the topics discussed and add written case studies or further insights.

• LinkedIn Video Clips: Post shorter, digestible clips from each video on LinkedIn, highlighting the most valuable insights. These can be promoted as organic posts or LinkedIn Ads targeting decision-makers at larger firms.

• Sound Bites and Quotes: Extract impactful statements or sound bites from the videos to use as quotes in social media posts, email marketing, or infographics.

• Infographics and Visuals: Convert key data or legal advice from the videos into infographics that can be shared on LinkedIn or added to the firm’s website.

3. Focus on LinkedIn for Distribution

Since LinkedIn is a key platform for attracting larger firms:

• Publish Video Series: Upload the videos directly to LinkedIn, optimising them with hashtags and targeted descriptions that speak to larger firms (e.g., #commerciallitigation, #businesslaw).

• Engage with Decision Makers: Share these videos with key individuals or groups in the legal and business community. Use LinkedIn Ads to target the right audiences, such as CEOs, general counsel, or legal teams at larger firms.

• Leverage Thought Leadership: Post articles that repurpose the video content, positioning Feakes & Co as experts in commercial litigation.

4. Use Videos in Webinars and Presentations

Host webinars or presentations based on the video series. This would allow Feakes & Co to:

• Engage directly with potential clients by answering questions live.

• Repurpose the webinars into additional content, such as blog posts, video recaps, or downloadable resources.

5. Build Email Campaigns Around Video Content

Create email campaigns using the videos as the focal point:

• Send Video Highlights: Include short video clips in email newsletters sent to decision-makers at target firms.

• Offer Additional Resources: Link to the full blog posts, articles, or webinars based on the video content, giving recipients multiple ways to engage.

6. Incorporate Client Testimonials

For credibility, include video testimonials from past clients—especially if they are larger firms or in the industries Feakes & Co are targeting. Testimonials add trust and can be featured on the website, in social media posts, and within the videos themselves.

WHERE TO POSITION

1. LinkedIn

• Targeted LinkedIn Articles: LinkedIn is the primary platform for professional services, especially legal firms. Publishing articles or thought leadership pieces focused on litigation trends, case studies, or strategic advice for large firms will help establish Feaks and Co as experts.

• Sponsored Content: Use LinkedIn’s targeted advertising to promote content directly to decision-makers at large firms, such as in-house legal counsel, managing partners, or procurement officers.

• LinkedIn Groups: Participating in or creating groups that discuss commercial litigation or legal services for businesses can position Feakes & Co as a go-to firm.

2. Legal Industry Websites & Forums

• Legal 500 or Chambers and Partners: These are directories where large firms often research potential legal partners. Ensure Feakes & Co’s profile highlights their litigation expertise, particularly for large-scale cases.

• Sponsored Content or Guest Articles: Contribute articles to major legal industry websites or forums, showcasing expertise in litigation and appealing to large commercial clients.

3. Firm’s Website

• Dedicated Litigation Page: Have a clear, professionally designed landing page focused on litigation services. Include case studies, testimonials, and details of their expertise in handling large cases. Optimise for SEO with terms that larger firms might use when searching for legal representation. I would host all your video content here, act as a central hub information.

4. Industry Conferences & Webinars

• Host or Sponsor Webinars: Organising webinars on key litigation issues for large firms (e.g., risk management, regulatory challenges) can showcase Feaks and Co’s authority. Promote these through LinkedIn and legal forums to attract decision-makers.

• Attend and Speak at Legal Conferences: Ensure Feaks and Co is visible at high-profile industry events or conferences. Speaking engagements or sponsorship opportunities can attract attention from large firms seeking experts.

5. Professional Networks

• B2B Networking Events: Attend and network at events tailored to business professionals, particularly those in sectors like finance, real estate, and construction, where litigation services are often required.

• Legal Referral Networks: Partner with other law firms that don’t offer litigation services but may refer large clients for specialised cases.

6. Email Campaigns

• Targeted Email Outreach: Build an email list of key decision-makers in target industries (e.g., in-house counsel at large firms). Send regular newsletters or updates showcasing Feaks and Co’s expertise in commercial litigation.