STRATEGY

1. Content Strategy Development

  • Identify Your Target Audience:

    • Focus on new and growing businesses.

    • Consider specific industries or sectors if you have niche expertise.

  • Content Themes:

    • Business Growth Strategies: How to scale operations, marketing, and customer acquisition.

    • Leadership and Management: Effective team building, leadership styles, and managing growth.

    • Financial Planning: Budgeting, fundraising, and financial management for scaling.

    • Case Studies: Showcase real-world examples of businesses that have successfully grown.

    • Common Pitfalls: Address common mistakes and challenges that businesses face when scaling.

2. Video Content Production

  • Format:

    • Q&A Style Videos: Answering specific questions from your clients.

    • Educational Series: Break down complex topics into short, digestible video series (e.g. "Scaling Your Business in 10 Steps").

    • Live Webinars: Host live sessions where you can answer questions in real-time, adding an interactive element.

    • Interviews with Industry Experts: Engage with other authorities in the field to provide diverse insights and increase your reach.

  • Presentation Style:

    • Emphasise a clear, confident, and engaging speaking style, helping to build your reputation as a thought leader.

    • Incorporate visuals, infographics, and real-world examples to make complex information more digestible.

  • Call to Action:

    • Encourage viewers to subscribe, share, and follow you on social media.

    • Offer downloadable resources or exclusive content for those who sign up for your newsletter.

3. Content Distribution & Marketing

  • YouTube Channel:

    • Optimise video titles, descriptions, and tags for SEO to attract organic traffic.

    • Create playlists around specific themes (e.g. "Leadership", "Scaling Strategies").

  • LinkedIn:

    • Share your video content with insightful commentary, and engage with viewers in the comments.

    • Publish related articles on LinkedIn Pulse to reinforce your authority.

    • Live Sessions on LinkedIn: Regularly host live sessions to answer questions and engage with your audience in real-time, building momentum and trust.

  • Website Blog:

    • Embed videos in blog posts that explore the topics in more depth.

    • Use blog content to drive traffic to your videos and vice versa.

  • Social Media Snippets:

    • Create short, engaging clips from your videos to share on platforms like Instagram, TikTok, and X to broaden your reach.

4. Building Authority

  • Guest Appearances:

    • Appear on podcasts and webinars related to business growth and scaling.

  • Speaking Engagements:

    • Leverage your video content as a portfolio to pitch yourself as a speaker for industry conferences, workshops, and corporate events.

    • Create a speaker reel showcasing your best moments on camera to attract speaking opportunities.

  • Collaborations:

    • Partner with other consultants or influencers in the business world to co-create content, expanding your network and audience.

5. LinkedIn Group (Future Goal with Premium Model)

  • Content First: Focus on building momentum with video content, live sessions, and community engagement before creating the LinkedIn group. This ensures that when the group launches, it already has a strong, engaged base.

  • Audience Engagement: As you build a following, gauge audience interest in a LinkedIn group by asking for feedback during live sessions and in comments.

  • Group as a Value Add: Once your content and live sessions have built strong engagement, launch the LinkedIn group as a space for in-depth discussions, resource sharing, and peer networking.

  • Exclusive Value in the Free Group:

    • Offer valuable but limited content for free members to build trust and community. This might include live Q&A sessions, curated discussions, downloadable guides, and expert guest speakers on topics related to business growth.

    • Foster a collaborative environment where members can share their own insights, discuss challenges, and receive advice from you and the community.

Transitioning to a Premium Model

Once your LinkedIn group has built significant momentum, you can introduce a premium subscription model. This could include a mix of exclusive content, deeper engagement opportunities, and tailored business advice.

Here are some suggestions on what to offer to premium members:

  • Exclusive Masterclasses & Workshops:

    • Host monthly or bi-monthly live masterclasses on advanced topics, such as scaling strategies, leadership in high-growth companies, or navigating business downturns.

    • These could include guest experts or deep dives into specialised areas like finance, marketing, and team dynamics.

  • Personalised Business Coaching:

    • Offer premium members access to exclusive, smaller group coaching sessions or even one-to-one consultations, where you provide specific advice tailored to their business.

  • Networking and Peer Mastermind Groups:

    • Create smaller, curated mastermind groups within the premium membership where like-minded business owners can meet, discuss challenges, and hold each other accountable.

    • Facilitate introductions between members and encourage collaboration or partnerships.

  • Priority Access and Discounts:

    • Premium members can receive early access to your new content, events, and public speaking engagements. They could also benefit from discounts on your consulting services or any courses you may offer.

  • Exclusive Q&A Sessions:

    • Offer regular, exclusive live Q&A sessions with premium members, giving them direct access to you and other experts in a more intimate setting.

  • Behind-the-Scenes Content:

    • Share your own business journey, lessons you’ve learned, and insights that aren’t available to non-subscribers. This could be in the form of blog posts, vlogs, or case studies from your personal experiences.

  • Workshops and Exclusive Challenges:

    • Organise exclusive challenges or projects where premium members work through a business problem over a set period, guided by you. These could be interactive, with participants submitting work and receiving feedback.

6. Long-Term Strategy

  • Public Speaking Focus:

    • As your authority grows, gradually shift content to include more public speaking engagements, offering previews or recaps of your talks.

    • Develop a signature keynote presentation on a specific aspect of business growth that you can deliver at conferences.

  • Monetisation:

    • Offer premium content or courses based on your videos, available for purchase.

    • Provide one-to-one coaching or consulting services for businesses seeking personalised advice.

7. Engagement and Feedback

  • Audience Interaction:

    • Regularly ask your audience what topics they’re struggling with or want to learn more about.

    • Respond to comments and questions to build a loyal community.

  • Feedback Loop:

    • Use analytics to see which content resonates most and refine future videos accordingly.

    • Survey your audience periodically to ensure your content aligns with their evolving needs.