Local Authorities – Internal Issues

  1. Siloed Departments & Poor Cross-Team Communication – Different teams work in isolation, leading to inefficiencies and duplication of work. DISC helps by fostering better understanding of communication styles, improving collaboration.

  2. Resistance to Change & Bureaucratic Mindsets – Employees often struggle to adapt to new policies and procedures. DISC enables leaders to tailor their approach to different personality types, easing transitions.

  3. Ineffective Leadership & Management Styles – Some leaders may be overly directive, while others avoid conflict. DISC provides insights into leadership adaptability, ensuring managers can effectively motivate their teams.

  4. Workplace Conflict & Tensions – Differences in working styles and communication breakdowns create internal friction. DISC helps teams recognise these differences and adapt to prevent conflict escalation.

  5. Low Staff Morale & Engagement – Public sector work can feel rigid, leading to disengagement. DISC allows leaders to understand what motivates different team members, leading to increased morale and retention.

Housing Associations – Internal Issues

  1. Misalignment Between Office & Field Teams – Housing officers, maintenance staff, and office teams often have conflicting priorities. DISC helps bridge these differences by improving communication and understanding.

  2. High Stress & Burnout Among Employees – Dealing with vulnerable tenants and crisis situations leads to stress. DISC helps managers tailor support based on personality types, improving resilience and well-being.

  3. Poor Internal Collaboration – Different departments (finance, repairs, tenant services) may struggle to work cohesively. DISC encourages clearer communication and team synergy.

  4. Leadership Struggles in Managing Diverse Teams – Managers may find it difficult to engage both assertive and passive employees. DISC helps leaders adjust their style to each personality type for better performance.

  5. Conflict Between Employees Due to Communication Gaps – Differences in personality lead to frustration and inefficiency. DISC provides a framework for individuals to understand and adapt their communication for smoother interactions.

Tech Businesses – Internal Issues

  1. Communication Breakdown Between Technical & Non-Technical Teams – Developers, sales, and marketing often struggle to speak the same language. DISC helps by making individuals aware of how to adapt their communication style for better understanding.

  2. Leadership Challenges in a Fast-Moving Environment – Many tech leaders lack people management skills, leading to disengaged teams. DISC equips them with tools to manage individuals effectively based on personality types.

  3. Struggles with Remote & Hybrid Team Dynamics – Virtual teams experience communication gaps and disengagement. DISC helps individuals recognise different work styles and fosters more effective remote collaboration.

  4. Conflicts Between Innovation & Process-Driven Roles – Creative and structured thinkers often clash, slowing progress. DISC helps teams appreciate and leverage each other’s strengths instead of working against them.

  5. High Turnover Due to Poor Team Fit & Miscommunication – Employees leave when they feel misunderstood or undervalued. DISC helps businesses align people with roles and teams where they can thrive.

Local Authorities – Content Preferences

These organisations are bureaucratic and structured, with decision-makers valuing research-backed insights, case studies, and practical applications.

Best Content Types:

✅ Case Study Videos – Showcase real-life examples where improved communication reduced inefficiencies.
✅ Short-Form Explainer Videos – 2-3 minute videos explaining common issues and simple fixes.
✅ Infographics & Reports – Quick, data-backed insights into workplace challenges and solutions.
✅ Expert Roundtable Discussions – Interview-style discussions on communication and leadership.
✅ Opinion Pieces on LinkedIn – Thought leadership articles addressing challenges and providing actionable solutions.

Example Content Ideas:

  • "Why Local Authority Teams Struggle with Communication (And How to Fix It)" (Video/Article)

  • "How One Local Authority Reduced Departmental Silos in 6 Weeks" (Case Study)

  • "The 3 Biggest Leadership Mistakes in Local Government & How to Avoid Them" (LinkedIn Post)

Housing Associations – Content Preferences

Housing associations need practical, actionable advice that helps solve tenant relations, internal team collaboration, and leadership struggles.

Best Content Types:

✅ Real-Life Scenarios & Roleplay Videos – Show Michael demonstrating good vs bad communication styles.
✅ Bite-Sized LinkedIn or YouTube Shorts – Quick problem-solving insights under 60 seconds.
✅ Podcast-Style Content – Conversational deep dives into common challenges.
✅ Behind-the-Scenes or ‘A Day in the Life’ Content – Relatable content for housing staff.
✅ Downloadable Guides & Cheat Sheets – Quick-reference materials on handling tenant disputes or improving teamwork.

Example Content Ideas:

  • "How to Communicate with Difficult Tenants Without Conflict" (Short-Form Video)

  • "Why Office & Field Teams Misunderstand Each Other – And How to Fix It" (Roleplay Video)

  • "3 Simple Ways to Reduce Burnout in Housing Teams" (LinkedIn Post + PDF Download)

Tech Businesses – Content Preferences

Tech businesses prefer fast, data-driven content with clear, actionable takeaways. They value efficiency and often consume content via LinkedIn, YouTube, and webinars.

Best Content Types:

✅ Short Animated Explainers – Simple, visual breakdowns of communication issues in tech teams.
✅ LinkedIn Carousels & Bite-Sized Video Clips – Engaging, digestible insights.
✅ Live Webinars or Panel Discussions – Industry-focused conversations on leadership and team collaboration.
✅ ‘Fail Story’ or Lessons-Learned Content – Case studies showcasing where bad communication led to tech failures.
✅ Tech Team Personality Quiz – Interactive content that subtly introduces DISC without ‘selling’ it.

Example Content Ideas:

  • "The Hidden Reason Tech Teams Misunderstand Each Other (It’s Not What You Think)" (Animated Explainer)

  • "What Happens When Developers & Sales Teams Don’t Communicate?" (Case Study Video)

  • "Remote Work is Ruining Your Team’s Productivity – Here’s How to Fix It" (Webinar)