POWERFUL TESTIMONIALS

“THE BEAUTY OF THE TESTIMONIAL IS THAT CUSTOMERS ACTIVELY SEEK THEM OUT“

Perfect for: Business website / Facebook / YouTube / Vimeo / Instagram / TikTok

Typical duration: 1-2 minutes

TRUST

The testimonial biggest impact is creating trust between the customer and your business. Brand awareness and brand consideration can be built with meaningful testimonials. Testimonials must be authentic, be mindful that the more produced a testimonial will look, the more the customer may think that this is fake, you have to strike a balance of good image and audio whilst feeling natural and authentic.

Your aim is to communicate how a product or service will help impact a customer’s life for the better, in many cases, given the savvy nature of today’s clients, other forms of marketing do not command the same level of trust or interest as a testimonial, this is because the message is being communicated by another happy customer and not the business.

“WITH HAVING SO MUCH INFORMATION ON HAND, CUSTOMERS ARE VALUING TESTIMONIALS ALMOST AS MUCH AS PERSONAL RECOMMENDATIONS. “

HOW TO GET THE BEST FROM A TESTIMONIAL

Testimonials must be meaningful, and they have to answer questions that your customer base is asking. This is where trawling through you frequently asked questions is a gold mine for information. Testimonials that help target your most frequently asked questions will instil trust and value for your new customers.

Remember, testimonials can be targeted to any portion of your business, for example:

  • Testimonials to validate your excellent customer service.

  • Testimonials to validate how good the product was and how it has helped them.

  • Testimonials to put a customer at ease, for instance, sectors including cosmetic clinics and dental clinics

Remember, customers are actively seeking out testimonials. It is important that you maximise the chances for customers to see this, posting to your website only is a mistake, make sure you have a LinkedIn, YouTube, Facebook, Instagram & Tik Tok account, customers are looking, let’s make it easier for them to find you.