HIGHLIGHT / Spot / Product Video

“Its always important to know why you are doing this and what problem you are trying to solve.”

Perfect for: Business website / Facebook / YouTube / Vimeo / Instagram / TikTok

Typical duration: 10-60 Seconds

Benefits

It helps promote business brand awareness

It can help generate leads and sales

Great way to explain specific features

“Focus on one great feature, don’t water down your content trying to cover everything”

Achieving the benefits from these types of content, they have to be Immediately engaging, empathetic and relatable, concisely tell your story fully but in a short space of time to keep viewers attention. Keep your videos to one key feature, you might have a number of great features but choosing one, which will have the greater impact will be more cost effective and allow you to place greater emphasis on that one feature. We do not want to get into the habit of watering down the content.

With focusing on one great feature, you may have a complicated product, which has many great features, be proactive and turn this into a content series. You enable your viewers to get a complete view of the product / service capabilities in a more digestible manner.