Communication in the workplace is the foundation of a great business. Emails are a fantastic way to bridge communication. However, emails in today’s world are becoming incredibly frequent and most staff must deal with large volumes of email.

This means your message may become lost in the noise, plus there is always the danger that staff will miss interpret what you are trying to say, leading to addition miss communication.

Videos are a break from the norm, more engaging, which will help lead to higher a retention rate. Staff will retain far more information from a video than they would briefly reading an email.

Video content is becoming the preferred medium for information, people naturally prefer to watch a video than to read text, our brains are very visual so this appeals to our nature.

In any business, whether it is well established or new to get off the ground, there will always be the need for staff training to take place. Most models rely on the knowledge of previous employees / trainers to perform this function. Whilst this is an excellent way to train staff, it does rely on the human element to perform this well day in day out, which leaves consistency to chance.

Enter training videos, your business gets to decide the standard and constant consistency at which you staff are trained, by creating an in-house training video you can ensure the staff receive your bespoke training, providing them with the necessary skills and knowledge to perform their current role.

Getting the right candidate for a new role in your business can be an expensive endeavour, leveraging video is a smart way to help your efforts in this search. By creating a recruitment video, you can help boost your presence in search results. Adding these types of videos to your company career pages can also help you rank higher in google searches.

People love videos and are more inclined to share them over traditional content, try adding recruitment videos to your job postings and increase the likely hood of them being shared more.

This approach has a better outreach and greater potential to find the right candidate. Today we live in a candidate-driven job market, there are many options for a candidate to now take. What separates you from the rest?

Add videos to your pages to help let them know why working for you is the best choice!