Promotional Content

"Less than 10 seconds is all you have to make an impact”

Perfect for: Business website / Facebook / YouTube / Vimeo / Instagram / TikTok

Typical duration: 1-3 minutes

The power of promotion

Creating one big bang advert may not be the appropriate solution to today’s viewing habits. Our viewing habits have substantially changed and given there is so much content that doesn’t stand out you usually have less than 10 seconds to make an impact. So how do you make the impact?

You hit them with the value first, we don’t have time to waste on fancy intro titles and details on your background, you want the customer to stop swiping, you need to appeal to them by providing stand out value.

“Creating consistent high quality content can leverage your business as an authority in your sector.”

Strategy

Great content is an unfair legal advantage, which is why when you create promotional content its smarter to maximise your investment with consistent high quality content, this means taking a look at the product / service / business you are looking to promote and create a plan that enables you to spend a few days shooting and editing whilst giving you enough content to last you a long period of time. This helps ensure you are focused in your task to create the best content whilst servicing the viewing habits of today’s customer.