A Breakdown of Their Advert
When you think about business insurance, "exciting" probably isn’t the first word that comes to mind. It’s a dry industry—one of those necessary evils that most of us only think about when something goes wrong.
But Simply Business took a different approach. Their recent TV advert is fun, catchy, and full of energy. The question is: does it actually work?
In this breakdown, I’ll take you through the key elements of the ad—what Simply Business got right, what could be improved, and what we as business owners can learn from it when creating content for our own brands.
1. Clarity of Message – Do We Know What They Do?
One of the biggest mistakes businesses make with content is being too vague or clever for their own good. If your audience doesn’t instantly understand what you do, they won’t stick around to figure it out.
This advert? No confusion whatsoever.
✅ It clearly states that Simply Business provides insurance.
✅ It shows a wide range of business types—bakers, builders, office workers—so you instantly know who they serve.
✅ It reinforces its name again and again through the tagline "Simply the Best."
So many adverts fail at this first hurdle. The moment your audience asks, "Wait, what do they do?"—you’ve lost them.
Lesson for business owners: If you create content, whether it’s a video, a blog, or a social post, your message should be clear within seconds.
2. Engagement & Hook – Does It Grab Attention?
In the world of content, you’ve got 3-5 seconds to grab your audience’s attention before they scroll away. If your content doesn’t hook them immediately, it’s dead in the water.
Simply Business nailed this by using:
🎶 A catchy tune – Simply the Best is instantly recognisable.
🎨 Bold visuals – The ad is colourful and high-energy.
🎭 A fun, engaging tone – It doesn’t feel like a boring corporate advert.
The moment the ad starts, it demands your attention—something most business content struggles with.
Lesson for business owners: If you’re creating content, ask yourself, Would I stop scrolling for this? If not, go back and punch up your hook.
3. Emotional or Logical Connection – Does It Make You Care?
Here’s where things get interesting.
This advert is fun, but does it create a strong enough emotional connection to make you want to buy? Not really.
It’s engaging and memorable, but it doesn’t tap into an emotional or logical pain point. People buy insurance for security, peace of mind, and trust. This ad is entertaining, but it doesn’t make you feel like Simply Business is the safest choice.
Lesson for business owners:
Marketing isn’t just about being seen—it’s about making your audience feel something. Emotion sells. If you want your content to drive action, it has to connect on a deeper level.
4. Call to Action (CTA) Effectiveness – Does It Drive Action?
A good Call to Action (CTA) tells people exactly what to do next.
Simply Business repeats its tagline "Simply the Best" throughout, which helps with branding. But does it actually drive action? That’s debatable.
A strong CTA should:
✅ Be clear – Tell people what to do next.
✅ Create urgency – Why should they act now?
✅ Make it easy – Reduce friction.
This ad reinforces the brand well, but does it compel you to sign up for business insurance?
Lesson for business owners: Don’t just create content for the sake of it. Make sure it guides your audience toward a specific action.
5. Memorability & Brand Impact – Will People Remember It?
This is where Simply Business really wins.
The advert is fun, catchy, and visually engaging. Even if you don’t rush out to buy insurance after watching it, you’ll remember it.
But will that translate into actual sales? That’s the big question.
📌 Brand awareness and conversions are two different things.
📌 Just because people remember your ad doesn’t mean they’ll buy from you.
Lesson for business owners:
✅ If your goal is brand awareness, focus on memorable content.
✅ If you need sales, focus on solving a problem and driving action.
What Can Business Owners Learn from This Advert?
The Simply Business ad isn’t perfect, but it does a lot of things well:
✅ It’s engaging – No boring insurance talk here.
✅ It’s clear – You know exactly what they do.
✅ It’s memorable – The music and visuals make it stick.
But if the goal was to increase sign-ups, it might have needed a stronger emotional appeal and CTA.
📢 The big takeaway for business owners?
Decide on your goal. Are you making content to entertain, build awareness, or drive action? Pick one and maximise it.
💬 What do you think?
Would this advert make you switch business insurance? Does it inspire you to rethink your content strategy? Let’s discuss in the comments!
#Marketing #ContentMarketing #VideoMarketing #BrandStorytelling #BusinessGrowth
ABOUT ME
My name is Byron Phillips and I run Datrysiad Media.
Datrysiad Media is a video production company based in Cardiff. We help businesses with their pain problems and communicate their stories.
We are a full-service video production that can handle every aspect of the video production process. Creating high-quality video content that meets your needs and exceeds your expectations.
