Struggling to start creating content for your business? You’re not alone. Many business owners face the same challenges—the pressure to get it right, the fear of being judged, and the overwhelming number of options to consider. This blog explores why content creation feels so daunting and how to take the first step towards overcoming that anxiety.

The Ordinary World of Content Anxiety

Imagine this: you’ve been running a successful business, delivering high-quality services, and earning the trust of your clients. Now, you’re ready to expand your reach and create online content. But every time you think about getting started, you feel stuck. Should you write a script? Do you need expensive equipment? What if it’s not perfect? These questions quickly spiral into inaction, leaving you paralysed by overthinking.

This is the “Ordinary World” of content anxiety—a state where many business owners find themselves. It’s a place of doubt, uncertainty, and fear. But the good news? It’s not where you have to stay.

**Why Does Content Creation Feel So Overwhelming?**

Content creation isn’t just about putting words on a page or recording a video. It taps into deeper challenges:

Fear of Judgement: Will your audience like your content? Will they criticise your delivery?
Perfectionism: The desire to get everything just right can stop you from even starting.
Decision Fatigue: From choosing the right platform to deciding on your message, the sheer number of choices can feel exhausting.
Pressure to Perform: As a business owner, you want to maintain the quality and reputation you’ve worked so hard to build.

These feelings are completely normal, but they don’t have to define your content journey.

Recognising Common Mistakes

When anxiety takes over, it’s easy to fall into a few common traps:

Procrastination: Putting off content creation because it feels too hard to start.
Overthinking: Spending too much time planning and never taking action.
Avoidance: Convincing yourself you’re too busy or that content creation isn’t necessary right now.

The First Step to Overcoming Content Anxiety

The key to moving forward is recognising that your “Ordinary World” isn’t permanent. You’re not alone in this journey, and there’s a path to change.

Acknowledge the Challenge: Understand that feeling stuck is normal and part of the process.
Take Small Steps: Focus on one manageable action—like brainstorming a single idea or setting up a basic recording space.
Shift Your Mindset: Instead of aiming for perfection, strive for progress. Remember, done is better than perfect.

What’s Next?

This is just the beginning of your content journey. The next step is recognising the need to take action and embrace the opportunities that content creation offers. Stay tuned for the next blog in this series, where we’ll dive into the “Call to Adventure”—the moment you decide to leave your comfort zone and start creating.

**Final Thoughts**

Starting your content creation journey can feel overwhelming, but you don’t have to do it alone. Acknowledge where you are, take a small step forward, and trust that progress will come.
You’ve built a successful business—you’re more than capable of conquering content creation too.

ABOUT ME

My name is Byron Phillips and I run Datrysiad Media.

Datrysiad Media is a video production company based in Cardiff. We help businesses with their pain problems and communicate their stories.

We are a full-service video production that can handle every aspect of the video production process. Creating high-quality video content that meets your needs and exceeds your expectations.