COLLABORATION: THE PROBLEM & THE PROMISE
Authenticity and transparency are key pillars of successful business practices. Consumers crave genuine connections with brands, and one effective way to foster these connections is through behind-the-scenes (BTS) videos. These videos provide audiences with an insider's look into your business, offering glimpses of the people, processes, and personalities behind the brand. We'll explore the collaborative journey between Jo Davies Photography and Datrysiad Media in creating a behind-the-scenes video showcasing Jo's work for corporate clients.
THE PROBLEM
When individuals are getting head shots or profile photos taken for their business, they might have various fears or concerns, including:
Appearance: Many people worry about how they'll look in the photo. They might be concerned about imperfections, like blemishes, wrinkles, or weight. They might also worry about looking too serious, too casual, or not professional enough.
Photogenic concerns: Some people fear that they're not naturally photogenic and that the photos won't capture their best angles or expressions.
Nervousness in front of the camera: Being in front of a camera can make some people feel self-conscious or awkward, leading to concerns about looking stiff or uncomfortable in the photos.
Authenticity: There's often a fear of not appearing authentic or genuine in the photos, especially if they're being used for professional purposes. People want their photos to reflect who they truly are and what their business represents.
Perception by others: Individuals might worry about how they'll be perceived by clients, colleagues, or the public based on their photos. They may fear judgment or criticism.
Consistency with brand image: For business purposes, there's often a concern about whether the photos align with the brand's image and messaging. They want the photos to convey the right tone and professionalism.
Use of the photos: People might worry about where the photos will be used and how they'll be presented. They may have concerns about privacy or the potential for the photos to be misused.
Cost: In some cases, individuals may be concerned about the cost of professional photography services, especially if they're on a tight budget.
THE PROMISE: We knew Jo Davies would be able to answer all of these problems for clients
Who Is Jo DAVIES?
Jo learned the art of photography during an era of manual cameras and darkrooms, and she is grateful that, despite all the advancements, the fundamentals of how cameras and lenses work have remained constant. Her passion for photography as seamlessly transitioned into the digital age, and as someone with a deep interest in computers, She has embraced the shift from manual process to computer-based techniques.
Finding a new dimension of creativity in the process. Jo is Experienced Business Owner with a demonstrated history of working in the photography industry. Experienced Commercial Photographer looking to work with and support businesses across South & West Wales and the South West of England to provide beautiful imagery for their online and print presence.
The Collaborative Process: Together, we shared a common goal
Datrysiad Media approached Jo Davies Photography with the proposal to create a BTS video highlighting Jo's expertise in corporate photography.
Together, we shared a common goal:
To educate businesses owners about overcoming photography fears AND
The importance of BTS content in showcasing their operations and building stronger connections with their audience.
Through open discussions and brainstorming sessions, we outlined the objectives of the video and identified the best approach to effectively showcase Jo's process with a client.
Jo selected Sian Faire as the client for the BTS video, as Jo had a strong rapport with her and could effectively demonstrate her ability to put clients at ease during photo shoots. Throughout the process, we paid close attention to Jo's branding, ensuring that the editing assets aligned with her brand identity for a cohesive look.
Who is Sian?
Sian is an experienced Virtual Business Manager (VBM) who specialises in assisting businesses remotely. With a background in engineering and extensive experience in strategic business planning, Sian offers valuable expertise in managing operations, optimising workflows, and implementing effective strategies for clients. Her unique blend of skills enables her to navigate the complexities of remote work while providing tailored solutions to meet the needs of diverse businesses. As a dedicated professional, Sian thrives on helping entrepreneurs succeed in the virtual business landscape by leveraging her knowledge and insights to drive growth and efficiency
The Photo Shoot
During the photo shoot, Jo Davies Photography exemplified professionalism, expertise, and a remarkable ability to create a relaxed atmosphere for Sian, effectively addressing common fears associated with having one's photo taken.
Sian's initial apprehensions were swiftly alleviated by Jo's reassuring demeanor and expert guidance. With a keen eye for angles and lighting, Jo skillfully captured Sian's best features, ensuring she felt confident and empowered throughout the session.
Throughout the shoot, Jo's attention to detail and commitment to capturing authentic moments ensured that Sian's concerns about appearing forced or artificial were unfounded. By creating a supportive and collaborative environment, Jo enabled Sian to relax, allowing her true essence to shine through in every shot
The behind-the-scenes shoot took place in the picturesque town of Abergavenny, Wales, Jo skilfully utilised the soft, diffused light provided by the cloudy sky, enhancing the beauty of the surroundings and adding a touch of magic to the final images. As they strolled through the charming streets, Jo's guidance helped Sian navigate the attention of onlookers with grace and confidence, turning what could have been a source of anxiety into a delightful and empowering experience.
Additionally
While Jo Davies Photography worked her magic with Sian, Datrysiad Media was on hand to capture all the behind-the-scenes moments. Our expert filming not only documented the entire process but also showcased Jo's:
Professionalism
Expertise
Ability to create a comfortable environment for her clients.
The BTS footage captured the genuine connection between Jo and Sian, highlighting Jo's reassuring demeanour and knack for putting her clients at ease. Through the BTS lens, viewers can witness firsthand how Jo's guidance and expertise transformed Sian's initial apprehensions into confidence and empowerment.
This collaboration between Jo Davies Photography and Datrysiad Media not only provided Sian with stunning photographs but also enabled Jo to showcase her unique approach and dedication to her craft to future clients. The collaboration between Jo and Datrysiad Media created a comprehensive and compelling narrative that not only celebrated Sian's journey but also highlighted Jo's ability to turn fears into triumphs.
The Editing Process
Following the photo shoot, Datrysiad Media and Jo Davies Photography collaborated on the editing process using the web platform Frame.io. This platform facilitated seamless communication and feedback, allowing us to refine the edit multiple times to ensure it met Jo's vision and brand standards.
Additionally, we had the privilege of capturing video footage from both the BTS of Sian Faire's photo shoot and the Zokits in-person meeting event.
Originally, we intended to create a single video encompassing both events. However, upon review, we realised that the two events had distinct themes and audiences.
Consequently, we made the decision to split the video into two separate pieces. One video is tailored to clients seeking corporate headshots, showcasing Jo's expertise and process with Sian Faire. The second video focuses on corporate events, highlighting the energy and professionalism Jo brings to such occasions.
This approach allows Jo to have two distinct videos, each targeting different client needs effectively.
The Final BTS Video
The result of our collaboration was a compelling behind-the-scenes video that showcased Jo Davies Photography's professionalism, expertise, and commitment to her clients. By offering viewers an insider's look into Jo's process, the video provided valuable insights into the benefits of working with Jo for corporate photography needs.
Tips to improve your own BTS video’s
1. Plan Ahead: Before shooting your BTS video, take the time to plan and prepare thoroughly. Identify the key aspects of your business operations that you want to showcase and outline a storyboard or shot list to guide the filming process. Consider factors such as location, timing, and equipment needs to ensure a smooth production.
2. Be Authentic: Authenticity is paramount in BTS videos. Avoid the temptation to create overly polished or staged content that may come across as insincere to your audience. Instead, focus on capturing genuine moments that reflect the true essence of your business and its people. Embrace imperfections and let your authenticity shine through.
3. Showcase Personality: Injecting personality and humour into your BTS videos can help humanise your brand and make it more relatable to viewers. Don't be afraid to let your team's personalities shine through and showcase the unique quirks and characteristics that make your business special. Whether it's through witty banter, inside jokes, or light-hearted interactions, let your personality shine through to connect with your audience on a deeper level.
4. Highlight Team Members: Your team members are the backbone of your business, so be sure to feature them prominently in your BTS videos. Showcase their talent, dedication, and passion for what they do, highlighting the roles they play in driving your business forward. Introduce viewers to the faces behind the brand and give credit where it's due, fostering a sense of pride and camaraderie among your team members.
5. Engage with Viewers: BTS videos offer a unique opportunity to engage with your audience on a more personal level. Encourage viewers to actively participate by inviting feedback, questions, and comments throughout the video. Foster a sense of community by responding to comments, addressing concerns, and acknowledging viewer contributions. By engaging with your audience in meaningful ways, you can build trust, loyalty, and long-lasting relationships that extend beyond the screen.
Conclusion
Behind-the-scenes videos are powerful tools for businesses looking to foster transparency, engage audiences, and build stronger connections with their customers. The collaborative journey between Jo Davies Photography and Datrysiad Media in creating a BTS video exemplifies the importance of authenticity, storytelling, and collaboration in business content creation. We encourage businesses to explore the possibilities of BTS videos for their own brand storytelling and to consider collaborating with professionals like Jo Davies Photography to bring their vision to life.
ABOUT ME
My name is Byron Phillips and I run Datrysiad Media.
Datrysiad Media is a video production company based in Cardiff. We help businesses with their pain problems and communicate their stories.
We are a full-service video production that can handle every aspect of the video production process. Creating high-quality video content that meets your needs and exceeds your expectations.
