I first crossed paths with Dan during a Zokit network meeting. Having attended these gatherings for about two months now, I've found them incredibly valuable. Sharing experiences with fellow business owners makes the world feel smaller and less isolating. I felt a deep connection with Dan's cause, having dealt with similar issues myself. I was eager to support him in spreading his message.
Our initial goal was to understand Dan's business and his overarching objectives. It became evident that Dan had created a foundation with broad appeal, not only to businesses but also to the wider public who could benefit from his expertise. This understanding laid the groundwork for creating exceptional content.
DANIEL FARMER
Dan is the founder of "A to Z: Anxious to Zen (ish)," a business dedicated to assisting companies with employees suffering from anxiety and stress.
These conditions often lead to sick leave, resulting in substantial financial losses for businesses.
Dan's mission is to support employees facing these challenges, helping companies maintain a healthy workforce and prevent staff losses due to ill health.
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TAKING A STEP BACK
However, before diving into content creation, we took a step back. It was crucial to comprehend who Dan is, why he's pursuing this path, and what his core values are to sustain his business. We needed to bridge the gap between how Dan wants to be perceived and how the public sees him. This foundation was essential to maintain authenticity in our content creation.
Businesses that waver on their core beliefs often appear disingenuous.
Over the course of 3-5 in-person or Zoom conversations, we focused solely on understanding Dan and his business, we never mentioned video production or content details. These discussions are aimed to build a solid and unchanging foundation.
Only then did we delve into content types. I firmly believe that time-strapped businesses should be kind to themselves and avoid overwhelming content creation. That's why I proposed a content ecosystem.
Creating a Content Ecosystem
Businesses are seeking innovative ways to not only capture attention but to create a lasting impact. For this we have created the Datrysiad Media Ecosystem, a comprehensive package offering fantastic value to our clients. At its core, this ecosystem transforms the concept of content creation, providing our client with a powerful trifecta:
A dynamic blog
Engaging social media video
Insightful podcasts, all centered around a singular theme,
Holistic Content Approach
For Dan, this started with the subject, "Prevention is better than cure." The Datrysiad Media Ecosystem is not just a collection of disparate content; it's a carefully curated strategy designed to maximise the reach and resonance of our client's message. By focusing on the central theme of "Prevention is better than cure," we create a unified narrative that seamlessly threads through the blog, social media videos, and podcasts. This holistic approach ensures that each piece of content complements and reinforces the others, providing a comprehensive and immersive experience for the audience.
Evergreen Content for Enduring Impact
One of the key advantages of the Datrysiad Media Ecosystem is its ability to produce evergreen content. By delving into a timeless theme like prevention, we are not just creating content for the present; we're crafting a narrative that remains relevant and valuable over time. This ensures that our client's investment in content creation is not fleeting but a strategic, long-term asset that consistently delivers value for money.
Blog: In-Depth Exploration
At the core of our ecosystem is our blog, where we delve into the nuances of prevention. This blog is pivotal to establishing our client as a reliable figure in the field, offering practical insights and tips. Essentially, the written content forms the backbone, providing substance and credibility to the entire ecosystem.
Blogs play a crucial role by exploring prevention topics in-depth. Through these articles, we aim to showcase our client's expertise and position them as a trustworthy source. Where we dive deep into the subject of prevention. We establish our client as an authority in the field, offering valuable insights and actionable tips. This written content serves as the foundation, providing substance and credibility to the entire ecosystem.
The impact of our blog content goes beyond just sharing knowledge. It contributes to our digital strategy, enhancing our search engine visibility and attracting organic traffic. Engaging content not only keeps our current audience interested but also has the potential to reach new audiences, expanding our client's influence online
Social Media Video: Visual Impact
To amplify our client's message, we strategically leverage the visual power of social media videos, building upon the foundation laid by our insightful blog. The blog serves as the anchor, providing the substantive content that informs the video narrative.
This deliberate integration ensures a seamless connection between written depth and visual impact, allowing our client's content not only to capture immediate attention but also to leave a lasting impression in the dynamic world of social media.
Having originated from our blog, the social media videos are structured to be engaging and shareable. The insights and actionable tips explored in the written content act as a blueprint, guiding the creation of visually compelling narratives. Each video is a distilled extension of the blog, ensuring that the essence of the message is not lost but rather enhanced through dynamic visuals.
This strategic approach transcends the limitations of traditional communication methods, offering a dynamic blend of in-depth knowledge and visual appeal. By aligning our blog content with the engaging structure of social media videos, we not only capture attention quickly but also provide content that is easily consumable and shareable, maximising our client's reach and impact in the ever-evolving landscape of social media. In addition to this we created a number of thumbnails for Dan to choose from, this was created taking imagery from the video, keeping a cohesive theme. People are drawn to faces, and this works well with thumbnails too, so we included Dan. This also helps build brand recognition for Dan’s viewers.
Podcasts: Conversational Depth
Integral to our content ecosystem, podcasts form the third pillar of our strategy, complementing our blog and social media videos. This multimedia approach ensures that we engage our audience through diverse channels, recognising and respecting the varied ways in which individuals consume information.
Consider a podcast episode where we discuss practical applications of prevention strategies with industry experts. The casual yet informative tone creates a bridge between our client and the audience, offering a more personal and accessible experience. This format not only imparts knowledge but also allows listeners to feel like they are a part of an ongoing conversation, building a community around shared interests
In essence, podcasts are a vital component of our holistic content approach, adding a layer of depth and connection that resonates with a wide spectrum of audiences. They go beyond information delivery, creating an immersive experience that strengthens the relationship between our client and their community.
Transforming Content Creation
The Datrysiad Media Ecosystem represents a shift in content creation offering. By strategically intertwining a blog, social media videos, and podcasts around a central theme, we create a synergistic approach that resonates with audiences on multiple levels. In the world of digital marketing, where attention is fleeting, this ecosystem stands as a testament to the enduring power of a well-crafted, integrated content strategy. With "Prevention is better than cure" at its core, our client's content not only delivers immediate impact but lays the foundation for a sustained and influential online presence.
SETTING THE SCENE, THE GREEN SCREEN!
In the ever-evolving landscape of digital content, making a lasting impression is paramount for businesses aiming to stand out.
When working with Dan, the goal of creating compelling and consistent video content without the constraints of location, we found the perfect solution: the green screen.
Reflecting Professionalism in Every Frame
While a home setting was considered, our client was passionate about maintaining a professional image that truly reflected the essence of their business. The green screen allowed us to create a controlled environment where the focus remained on the content, free from the distractions that may accompany a home setting. This decision ensured that the professionalism of the business was preserved, and the backdrop – carefully chosen to align with the brand – became a consistent, polished element in every frame.
COST-EFFECTIVE VERSATILITY
One of the primary reasons we opted for a green screen was to provide our client with a cost-effective alternative to traditional location shooting.
Renting a suitable location can be both financially burdensome and logistically challenging, often requiring meticulous scheduling that may not align with the demands of a busy business.
By embracing the green screen, we eliminated the need for external venues, enabling us to focus on what truly matters – the content itself.
FLEXIBILITY IN SCHEDULING
Unlike fixed locations, a green screen studio provides unparalleled flexibility in scheduling.
Our client could record content at their convenience without being bound by the constraints of external venues or the unpredictable nature of outdoor shoots.
This flexibility not only saves time but ensures that the content creation process aligns seamlessly with the client's busy schedule, allowing for efficient and timely production.
FINAL IMAGE
The ability to select a customised background for each video was a crucial factor in our decision to use a green screen.
We meticulously chose a backdrop that seamlessly integrated with the client's brand, ensuring that every video exuded the identity and values of the business.
This tailored approach not only enhances visual appeal but also contributes to a cohesive and recognizable brand presence across all content.
In the realm of content creation, strategic choices can make all the difference. Our decision to utilise a green screen was driven by a desire to offer our client a versatile, cost-effective, and professional solution. By doing so, we not only met but exceeded our client's expectations, delivering content that captivates audiences while maintaining the integrity of their brand. The green screen, with its adaptability and flexible features, has proven to be a key asset in elevating our client's business image.
WHAT THE ECO SYSTEM DELIVERED
The strength of our ecosystem lies in its connectivity. Links weave through the Blog, Social Media Video, and Podcast, forming a straightforward network of information.
Our content ecosystem centered around a simple yet profound message that the client wants use to deliver – "Prevention Is Better Than Cure."
What we delivered:
Blog post - “Prevention Is Better Than Cure”
Social Media Video - “Prevention Is Better Than Cure”
Social media video split into different section, each section also highlighting that its part of a series.
Pod Cast - “Prevention Is Better Than Cure: Breaking down A to Z First Content Video”
Pod cast was also split into 5 different videos, each representing a contained video on its own
15 base copy for LinkedIn posts
NOT JUST ABOUT INTEGRATION
It's about accessibility. We break down our core content into easily digestible Social Media Posts. These standalone posts share value, featuring visuals from the blog or snippets from the main video or podcast. Each post holds its own value, encouraging viewers to explore further.
Links within these posts guide the audience back to the source – whether it's the in-depth Blog Post, the visually simple Social Media Video, or the thought-provoking Podcast Episode.
This isn't flashy content; it's a practical, living ecosystem that extends into the online space.
Why a Content Schedule Matters for Evergreen Content
Evergreen content is content that remains relevant and valuable to your audience over time. To maximise the impact of evergreen content, a well-structured content schedule is essential.
BUT WHY SO IMPORTANT?
Firstly, it ensures consistency. Regular posting keeps your audience engaged and expecting new content. By following a schedule, you can strategically distribute your content to reach your target audience at optimal times.
Secondly, a schedule allows you to re purpose and promote your evergreen content effectively. In Dan's case, we aim to create multiple pieces of content from a single idea. By scheduling these pieces strategically, we ensure that each article and video gets its time in the spotlight. This staggered approach keeps your content fresh and continuously exposes it to new audiences.
Thirdly, a schedule helps with audience retention and engagement. By spreading content over time, you maintain a steady flow of information, keeping your audience interested and coming back for more. This is crucial for building a loyal following.
Finally, it reduces the burden of content creation. Instead of constantly brainstorming new ideas, you focus on a few key concepts and re purpose them into various formats and posts. This approach reduces content creation fatigue and allows you to concentrate on crafting high-quality, in-depth content.
To illustrate the importance of a content schedule, consider Dan's LinkedIn posting plan:
This schedule front-loads the campaign and then spaces out posts throughout the year. It ensures consistent engagement without overwhelming the audience.
Days 0, 1, 2, 3, 5, 13, 32, 62, 99, 137, 176, 215, 253, 326, 365
Moreover, when considering multiple social media platforms (e.g., Facebook, Instagram, LinkedIn profile page, LinkedIn business page, YouTube, and TikTok), a well-structured schedule multiplies the impact of evergreen content. In Dan's case, adopting a multi-platform approach would result in 270 posts, spreading his message throughout the year, providing flexibility in content creation while maintaining a strong and continuous online presence.
Elevate Your Business with Datrysiad Media Ecosystem
The quest for meaningful and enduring impact is constant. At Datrysiad Media, we've not only recognized this need but have pioneered a transformative solution – the Datrysiad Media Ecosystem. It's more than just a package; it's a strategic approach that propels businesses into a realm of perpetual relevance and investment value.
The heart of our business philosophy lies in the belief that ideas should not be fleeting; they should be evergreen. The Datrysiad Media Ecosystem is not just a content creation package; it's a promise of sustained value for our clients. By weaving together the intricate threads of a compelling blog, visually arresting social media videos, and intimate podcasts, we create a tapestry of content that stands the test of time.
Ready to Transform Your Content Strategy? Let's Talk!
If you're intrigued by the concept of evergreen content that not only captures attention today but continues to do so tomorrow and beyond, it's time to explore the Datrysiad Media Ecosystem. Whether you're a business seeking a content revolution or an entrepreneur eager to maximize the potential of your ideas, we're here to guide you.
Contact us today to delve deeper into the Datrysiad Media Ecosystem and discover how this innovative approach can elevate your business, maximize your ideas, and provide lasting value in the ever-evolving landscape of digital content.
Your ideas deserve to be timeless. Let's make it happen together.
ABOUT ME
My name is Byron Phillips and I run Datrysiad Media.
Datrysiad Media is a video production company based in Cardiff. We help businesses with their pain problems and communicate their stories.
We are a full-service video production that can handle every aspect of the video production process. Creating high-quality video content that meets your needs and exceeds your expectations.
